[youtube=http://www.youtube.com/v/I1wg1DNHbNU]
The Talking Heads’ “Once in a Lifetime” video is so odd, so ’80s, so David Byrne, you can’t look away. Thirty years later, it’s still an iconic video for a band that was never commercially successful or had huge radio hits. But when MTV debuted a year after its 1980 release, “Once in a Lifetime” became one of its most rotated and popular clips, giving many music fans their first look at Byrne’s brilliant bizarreness. In the video, the singer dances around like a demented marionette, jerking his arms and crouching into a ball, then swimming through a fake blue sea. He’s joined by a chorus of Byrnes in the background who mimic him (or is he mimicking them?). The video was later exhibited at New York’s Museum of Modern Art.
1980s
1990s
- Sinéad O’Connor, ‘Nothing Compares 2 U’ (1990)
- Nirvana, ‘Heart-Shaped Box’ (1993)
- Nine Inch Nails, ‘Closer’ (1994)
- The Beastie Boys, ‘Sabotage’ (1994)
- Weezer, ‘Buddy Holly’ (1994)
- Jamiroquai, ‘Virtual Insanity’ (1997)
- Missy Elliott, ‘The Rain (Supa Dupa Fly)’ (1997)
- Pulp, ‘This Is Hardcore’ (1998)
- Blur, ‘Coffee & TV’ (1999)
- Björk, ‘All Is Full of Love’ (1999)
- Chemical Brothers, ‘Let Forever Be’ (1999)
- Fatboy Slim, ‘Praise You’ (1999)
2000s
- D’Angelo, ‘Untitled (How Does It Feel)’ (2000)
- Fatboy Slim, ‘Weapon of Choice’ (2001)
- Johnny Cash, ‘Hurt’ (2003)
- The White Stripes, ‘The Hardest Button to Button’ (2005)
- OK Go, ‘Here It Goes Again’ (2006)
- Gnarls Barkley, ‘Going On’ (2008)
- Beyoncé, ‘Single Ladies (Put a Ring on It)’ (2008)
- Lady Gaga, ‘Bad Romance’ (2009)
- Kanye West, ‘Runaway’ (2010)
- Arcade Fire, ‘We Used To Wait/The Wilderness Downtown’ (2010)
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