Allbirds Wool Runners Launch to Take on Shoe Giants
Next in line for disruption: sneakers. Allbirds, a new San Francisco-based startup aimed at designing environmentally friendly and comfortable footwear, launched Mar. 1. Its first product is called the Wool Runner, a minimalist sneaker made of natural textiles. The $95 shoes, for men and women, come in five colors and can only be purchased online.